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Healthy Skepticism Library item: 11274

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Kaiser J.
Conflict of interest. Stung by controversy, biomedical groups urge consistent guidelines
Science 2007 July 27; 317:(5837):441
http://www.sciencemag.org/cgi/content/summary/317/5837/441a


Abstract:

The Federation of American Societies for Experimental Biology has called for a national guideline on disclosing and managing academic-industry financial relationships. But other groups have cautioned against adopting a single policy.

Keywords:
Publication Types: News MeSH Terms: Biomedical Research/standards* Conflict of Interest*/legislation & jurisprudence Disclosure*/legislation & jurisprudence Drug Industry Guidelines* National Institutes of Health (U.S.)/ethics Research Personnel/ethics Research Personnel/standards* Societies, Scientific United States Universities/ethics Universities/standards

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963