Healthy Skepticism Library item: 11163

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

In Pharma Blogs This Week: A Viagra TV Spot is Critiqued, GlaxoSmithKline is Candid About Alli, and More About the Novartis Whistleblower
PharmaLive 2007 Jul 27
http://pharmalive.com/news/index.cfm?articleID=462807&categoryid=9&newsletter=1

Full text:

Almost resounding silence from Novartis about a suing whistleblower, criticism of Pfizer’s new TV spot for Viagra, more layoffs at AstraZeneca, speculation whether Eli Lilly and Co. violated a consent decree, a review of a Bristol-Myers Squibb-sponsored journal supplement, refreshing honesty from GlaxoSmithKline about the weight-loss drug Alli, and a look at Wyeth’s R&D organization are some of the highlights of the pharmaceutical blogs this week. Christiane Truelove, editor of Med Ad News and R&D Directions, summarizes the thoughts of popular industry bloggers on these topics.

Read more about these and other topics covered this week by subscribing to the PharmaBlogs: Week in Review eNewsletter. Visit www.pharmalive.com/enewsletters.