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Healthy Skepticism Library item: 11130

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Daniel R.
Novartis: India High Court denies a Glivec-related challenge
MarketWatch 2007 Aug 6
http://www.marketwatch.com/News/Story/Story.aspx?guid=%7b28DBBD2F-95A0-434B-B73A-E2066046C3D7%7d&siteid=yhoo&dist=yhoo


Full text:

Novartis Ltd., the Basel drugmaker, said India’s high court in Chennai denied its challenge to a section of the country’s patent law. Under that section of Indian law, Novartis in 2006 had been denied a patent for Glivec, which treats chronic myelogenous leukemia and gastrointestinal stromal tumors. A spokeswoman for Novartis said that the law requires that to receive patent protection, a drug must be a “new chemical entity.” Glivec, however, is based on incremental innovation in drug science, and the section of India law that Novartis is challenging denies patent protection to such drugs, the Novartis spokeswoman said. Novartis argues that in denying such protection, India is out of compliance with the rules of the World Trade Organization, which it joined in 2005. India’s High Court deferred the question of whether the law is out of compliance with the WTO to that agency’s forum. And the question of patent protection for Glivec will now be decided by a new agency in India, the Intellectual Property Appellate Board. Novartis is also asking the High Court to appoint a new technical member to that board because the current one headed the country’s patent office when the Glivec patent application was rejected. Under a patient-assistance program, Novartis said it provides the drug free to some 99% of the 7,500 patients who take it in India.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963