Healthy Skepticism Library item: 11110

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Irwin T.
K-C, Pfizer, GSK Eye Marketing Partnerships
Marketing Daily 2007 Aug 7
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=65267&Nid=33012&p=448587

Full text:

KLEENEX MANUFACTURER KIMBERLY-CLARK CORP. REPORTEDLY is eyeing a marketing partnership with pharmaceutical giants Pfizer Inc. and GlaxoSmithKline to promote related products.

Just a few days after Ian C. Read, senior vice president of Pfizer Inc. and president of Pfizer’s global pharmaceutical operations, was named to the Dallas-based consumer products giant’s board, London-based Marketing Week reported that Troy Warfield, K-C’s general manager for the United Kingdom and Ireland, was discussing possible co-promotions between Kleenex and cold and flu remedies produced by Pfizer and GlaxoSmithKline.

The company has already been encouraging retailers to place Kleenex products next to cold, flu and hay fever remedies.