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Healthy Skepticism Library item: 11075

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Taylor L.
Grants from pharma industry are abused, claims coalition
Pharma Times 2007 Aug 3
http://www.pharmatimes.com/WorldNews/ViewArticle.aspx?id=11437


Full text:

There is “quite extensive evidence” that charitable and educational grants from the pharmaceutical industry have been abused to influence public health and policy decisions improperly, a US public health coalition has claimed.

Big pharmaceutical companies should disclose all their charitable and educational grants and gifts, says a letter sent by the coalition – which includes Essential Action, the American Public Health Association, Families USA, Health Action International, Oxfam International and Public Citizen – to leading drugmakers and industry associations.

“Big Pharma has used its charitable and educational funding to influence key public policy debates, affect doctors’ prescribing decisions and over-promote diseases and drug treatments,” claims Robert Weissman, director of Essential Action, which organised the letter. “Disclosure of industry funding of think tanks, patient groups, and continuing education courses doesn’t cure this problem, but it is a start,” he adds.

“Purportedly educational” programmes sponsored by industry may improperly promote drugs, including for off-label uses, while consumer groups worldwide have repeatedly found industry-funded patient groups promoting particular medicines, and industry-friendly public policies, without sufficient regard for safety concerns, the coalition claims. However, in May, Eli Lilly began publishing its charitable and educational contributions in the USA and the coalition’s letter urges other companies to follow Lilly’s lead, on a global basis.

The full text of the public health coalition letter and list of signatories is available at: www.pharmadisclose.org.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963