corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 11007

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Jack A.
Drug pricing: No cure, no cost.
BMJ 2007 Jul 21; 335:(7611):122-3
http://www.bmj.com/cgi/content/full/335/7611/122


Abstract:

The UK’s medicines watchdog caused a stir last month when it announced a groundbreaking payment by results plan with the drug company Janssen-Cilag. In draft proposals on which final guidance is due in October, Janssen-Cilag will charge the NHS for bortezomib (Velcade), its new drug for multiple myeloma, only if the patients show a complete or partial response.

It will rebate the full £25 000 (37 000; $50 000) cost of bortezomib for those who do not respond when treated in line with the drug’s indication-progressive multiple myeloma in patients who have received at least one previous drug and had, or are unsuitable for, bone marrow transplantation. This risk sharing approach is part of a broader effort by healthcare systems around the world to introduce value based pricing, in an attempt to clamp down on rising medicine costs.

Unveiling the proposal, Andrew Dillon, chief executive of the National Institute . . .

Market forces

Link between research and price

Keywords:
MeSH Terms: Antineoplastic Agents/economics Antineoplastic Agents/therapeutic use* Behavioral Research/economics Boronic Acids/economics Boronic Acids/therapeutic use* Drug Costs Drug Industry/economics* Great Britain Humans Interprofessional Relations Marketing Multiple Myeloma/drug therapy* Multiple Myeloma/economics Pyrazines/economics Pyrazines/therapeutic use* Remission Induction State Medicine/economics Treatment Failure Substances: Antineoplastic Agents Boronic Acids Pyrazines bortezomib

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963