Healthy Skepticism Library item: 10899
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Gosliner W, Madsen KA.
Marketing foods and beverages: why licensed commercial characters should not be used to sell healthy products to children.
Pediatrics 2007 Jun; 119:(6):1255-6
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=PubMed&list_uids=17545404&dopt=Abstract
Keywords:
Advertising/economics
Advertising/methods
Beverages/economics*
Child
Food*
Health Promotion/economics*
Health Promotion/methods
Humans
Marketing/economics*
Marketing/methods*
