Healthy Skepticism Library item: 10896
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Weigh risks, rewards of joint hospital-physician advertising.
Health Care Strateg Manage. 2007 May; 25:(5):4-6
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=Retrieve&db=PubMed&list_uids=17549904&dopt=Abstract
Keywords:
Advertising*
Hospital-Physician Joint Ventures*
Humans
Risk Assessment
United States
