Healthy Skepticism Library item: 10822

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Clover J, Wall J.
Marketing ideas and strategies for building upon the team physician's role.
Clin Sports Med 2007 Apr; 26:(2):253-63
http://linkinghub.elsevier.com/retrieve/pii/S0278-5919(07)00007-5

Abstract:

“Show me the money” is without question the number one reason to market and advertise. That may sound silly to say, but look at some of the advertising, and it will then be time to question and understand the thought process of those who advertise and market. In this article, the authors attempt to provide information on marketing and advertising that will help your business, and that we hope will provide some thought-provoking ideas for you to pursue that will enable you to increase your company’s bottom line and “show them the money.”

Keywords:
Advertising/methods* Female Humans Male Marketing of Health Services/methods* Organizational Culture Organizational Objectives Physician's Role* Sports Medicine/organization & administration* Total Quality Management