Healthy Skepticism Library item: 10820

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Shankar RP.
Being a dispensing prescriber in rural South India.
Rural Remote Health 2007 Apr-Jun; 7:(2):717
http://www.rrh.org.au/articles/subviewnew.asp?ArticleID=717

Keywords:
Community Pharmacy Services/organization & administration* Drug Industry/methods Health Knowledge, Attitudes, Practice* Humans India Marketing of Health Services/methods Rural Health Services/organization & administration*

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963