Healthy Skepticism Library item: 10810

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bad execution.
Nature 2007 Jun 7; 447:(7145):613-4
http://www.nature.com/doifinder/10.1038/447613b

Keywords:
China Drug Industry/ethics Drug Industry/legislation & jurisprudence Drug Industry/standards Legislation, Drug/ethics* Legislation, Drug/standards* Legislation, Drug/trends Punishment*

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963