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Healthy Skepticism Library item: 10806

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Epstein H.
Getting away with murder.
New York Rev Books 2007 Jul 19; 54:(12):38-40
http://www.nybooks.com/articles/article-preview?article_id=20396


Abstract:

A review of Allan M. Brandt’s The cigarette century: the rise, fall and deadly persistence of the product that defined America (New York: Basic Books, 2007).

Keywords:
Adolescent Advertising*/ethics Advertising*/history Advertising*/legislation & jurisprudence Advertising*/methods Advertising*/standards Advertising*/trends Advertising*/utilization Health Education*/ethics Health Education*/history Health Education*/methods Health Education*/trends Health Education*/utilization History, 20th Century History, 21st Century Humans Jurisprudence/history Lung Neoplasms/history Public Health/economics Public Health/education Public Health/ethics Public Health/history Public Health/legislation & jurisprudence Public Health/methods Smoking*/economics Smoking*/history Smoking*/legislation & jurisprudence Smoking*/prevention & control Tobacco*/adverse effects Tobacco*/physiology Tobacco*/poisoning Tobacco Industry*/economics Tobacco Industry*/education Tobacco Industry*/ethics Tobacco Industry*/history Tobacco Industry*/legislation & jurisprudence Tobacco Industry*/manpower Tobacco Industry*/methods Tobacco Industry*/organization & administration Tobacco Industry*/standards Tobacco Industry*/statistics & numerical data Tobacco Industry*/trends Tobacco Use Disorder*/complications Tobacco Use Disorder*/economics Tobacco Use Disorder*/epidemiology Tobacco Use Disorder*/etiology Tobacco Use Disorder*/history Tobacco Use Disorder*/psychology United States/epidemiology

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.