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Healthy Skepticism Library item: 10798

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

AstraZeneca distribution scheme on hold
Pharmaceutical Business Review Online 2007 Jul 5
http://www.pharmaceutical-business-review.com/article_news.asp?guid=F4B409F9-E458-4CB8-91CF-29EE05947AE7


Full text:

AstraZeneca is to delay the implementation of its new distribution system for its medicines in the UK until 2008.

The company had planned to have the system up and running by late summer. UniChem and AAH Pharmaceuticals were appointed as distribution partners in April.

AdvertisementThe system replaces the traditional method of supplying drugs indirectly through wholesalers. Pfizer adopted a similar approach, but is now being investigated by the Office of Fair Trading after angering wholesalers and chemists with its exclusive Unichem deal.

Wholesalers and pharmacists argue that the new distribution deals are stifling competition in the UK. The OFT is due to report its findings in late 2007.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963