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Healthy Skepticism Library item: 10776

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Wertheimer AI, Santella TM.
Innovation and the WHO's essential medicines list: giving credit where credit is due.
Res Social Adm Pharm 2007 Mar; 3:(1):137-44
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=PubMed&Cmd=ShowDetailView&TermToSearch=17350562&ordinalpos=1&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum


Abstract:

No abstract available

Keywords:
Publication Types: Historical Article MeSH Terms: Cost-Benefit Analysis Developing Countries Drug Industry/economics* Drugs, Essential/economics Drugs, Essential/supply & distribution* Drugs, Generic/economics Drugs, Generic/supply & distribution Health Services Accessibility/economics History, 20th Century Humans World Health Organization* Substances: Drugs, Essential Drugs, Generic

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963