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Healthy Skepticism Library item: 10765

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hampton T.
Deadly fish, tainted toothpaste spur scrutiny of products from China.
JAMA 2007 Jun 20; 297:(23):2577
http://jama.ama-assn.org/cgi/content/full/297/23/2577


Abstract:

No abstract available

Keywords:
Publication Types: News MeSH Terms: China Commerce* Drug Contamination*/legislation & jurisprudence Drug Contamination*/statistics & numerical data Drug Industry/legislation & jurisprudence Drug Industry/standards Food Contamination*/legislation & jurisprudence Food Contamination*/statistics & numerical data Food Industry/legislation & jurisprudence Food Industry/standards Household Products United States United States Food and Drug Administration*

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963