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Healthy Skepticism Library item: 10754

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tanne JH.
US health professionals demonstrate in support of Sicko
BMJ 2007 Jun 30; 334:(7608):1338
http://www.bmj.com/cgi/content/full/334/7608/1338


Full text:

Doctors, nurses, and health workers across the United States are demonstrating in support of Sicko, Michael Moore’s film attacking the US healthcare system. They are calling for a single payer system to replace the US private insurance programme, which leaves about 46 million people, or 16% of the population, uninsured. Health care is a hot issue in the coming presidential campaign.

The demonstrating health workers, calling themselves “Scrubs for Sicko” and wearing white coats or scrubs, handed out leaflets at the screenings of Moore’s film. The film, scheduled to open across the United States on 29 June, was shown in previews in Washington, DC, Chicago, and Manchester, New Hampshire, the state where the earliest primary elections to select candidates for party nominations for president occur.

The film opened early in one cinema in New York city last week. There, on a warm sunny afternoon on Broadway, nurses, doctors, medical . . .

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963