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Healthy Skepticism Library item: 10747

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Family Drops Accutane Lawsuit
Associated Press 2007 Jun 27
http://online.wsj.com/article/SB118296697582550386.html?mod=googlenews_wsj


Full text:

TAMPA, Fla. — Relatives of a 15-year-old boy who crashed a stolen plane into a skyscraper in 2002 have dropped their lawsuit that blamed an acne drug for his suicide, saying they were physically and emotionally unable to pursue the claim.

U.S. District Judge James Moody dismissed the lawsuit Tuesday at the request of lawyers for Julia Bishop and Karen Johnson, the mother and grandmother of Charles Bishop.

The boy’s death gained international attention as images were broadcast of the stolen Cessna protruding from the Bank of America Plaza downtown, four months after the Sept. 11, 2001, terrorist attacks. Inside the plane, Mr. Bishop left a note sympathetic to Osama bin Laden.

Hoffmann-La Roche Inc., the maker of Accutane, contended Mr. Bishop was a troubled young man and his use of Accutane was not to blame for his suicide. Court papers filed by the company say the boy’s parents tried to carry out a suicide pact before he was born, and his mother had numerous bouts of depression.

Hoffman-La Roche contends Accutane is safe, but recommends users be screened for depression. The Food and Drug Administration said it has 234 reports of suicide among Accutane users world-wide from 1982 to December 2003.

Hoffman-La Roche Inc., based in Nutley, N.J., is the U.S. prescription drug unit of the Swiss drug maker Roche Holding AG.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963