Healthy Skepticism Library item: 10714

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Silverman E.
Big Spenders: The Pharma Ad Budget
Pharmalot 2007 Jun 26
http://www.pharmalot.com/2007/06/big-spenders-the-pharma-ad-budget/

Full text:

Not surprisingly, big drugmakers – especially those with lots of over-the-counter products – are among the companies that spend the most on advertising. And the latest annual ranking from Advertising Age makes that clear.

Last year, Glaxo was the 7th largest, spending $2.4 billion, and Johnson & Johnson came in 9th with $2.3 billion in spending placing the health care giant ahead of Unilever, Toyota and Sony. Here’s where the others can be found:

31 – Pfizer, $1.1 billion;
33 – Wyeth, $1 billion;
36 – Novartis, $1 billion;
38 – Merck, $1 billion;
40 – AstraZeneca, $1 billion;
42 – Schering-Plough, $932 million;
59 – Bristol-Myers, $691 million;
69 – Lilly, $561 million;
80 – Sanofi-Aventis, $463 million;
91 – Abbott Labs, $374 million.

You can see the entire list here. [http://adage.com/images/random/lna2007.pdf]