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Healthy Skepticism Library item: 10629

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bachert C, El-Akkad T.
Patient preferences and sensory comparisons of three intranasal corticosteroids for the treatment of allergic rhinitis.
Ann Allergy Asthma Immunol 2002 Sep; 89:(3):292-7


Abstract:

Background: Although they have comparable safety and efficacy profiles, different intranasal corticosteroids possess different sensory/chemical properties that can be easily differentiated by patients, and which may influence their preference and compliance. Objective: We sought to compare patient assessments of sensory attributes of three intranasal corticosteroid sprays: triamcinolone acetonide aqueous (TAA), fluticasone propionate (FP), and mometasone furoate (MF). Methods: In a multicenter, randomized, double-blind, crossover study, 95 patients with allergic rhinitis rated 14 sensory items (100-point scales), product preference, and likelihood of compliance with treatment. Results: Immediately after administration, compared with MF, TAA was rated as having significantly better comfort during administration, less irritation, less odor strength, preferred odor, more moistness of nose/throat, milder taste (all P < less-than-or-equal-to > 0.001), and preferred taste (P < less-than-or-equal-to > 0.01). Compared with FP, TAA was rated as having significantly less odor strength, preferred odor (both P < less-than-or-equal-to > 0.001), more moistness of nose/throat (P < less-than-or-equal-to > 0.01), and milder taste (P < less-than-or-equal-to > 0.05). Two minutes after application, TAA was rated as having less aftertaste than FP (P < less-than-or-equal-to > 0.01) or MF (P < less-than-or-equal-to > 0.001), and produced significantly less irritation (FP P < less-than-or-equal-to > 0.05; MF P < less-than-or-equal-to > 0.01). Of patients, 54.7% said they would prefer a prescription of TAA over one for MF (24.2%; P = 0.001) or FP (21.1%; P = 0.001). More patients indicated that they would be more compliant with treatment if given the TAA prescription (67.4%) than if given a prescription with FP (54.7%) or MF (49.5%). Conclusion: Several of the TAA sensory attributes were preferred over those of MF and FP. Patient preference may play a role in enhancing treatment compliance. Such findings indicate that TAA nasal spray may be a better choice than MF or FP in the treatment of seasonal and perennial allergic rhinitis.

Keywords:
Administration, Intranasal Adolescent Adult Aerosols Aged Androstadienes/administration & dosage Androstadienes/therapeutic use Anti-Allergic Agents/administration & dosage* Anti-Allergic Agents/therapeutic use Cross-Over Studies Double-Blind Method Female Glucocorticoids/administration & dosage* Glucocorticoids/therapeutic use Humans Male Middle Aged Patient Satisfaction Perception Pregnadienediols/administration & dosage Pregnadienediols/therapeutic use Rhinitis, Allergic, Perennial/diagnosis Rhinitis, Allergic, Perennial/drug therapy* Rhinitis, Allergic, Seasonal/diagnosis Rhinitis, Allergic, Seasonal/drug therapy* Triamcinolone Acetonide/administration & dosage Triamcinolone Acetonide/therapeutic use

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963