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Healthy Skepticism Library item: 10526

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Oreskovic S.
Pharmacoeconomics - Concepts, methods and controverses
Medicus 2002; 11:(1):27-36


Abstract:

Pharmacoeconomics is a modern scientific branch of medicine whose importance in drug development and marketing began to be recognized in the 1990-ties. It is expected that its importance will continue to grow in the 21 century as well. Health insurance societies, ministries of health, medical schools, schools for public health and the pharmaceutical industry are being aware of the importance of specialising and gaining knowledge in this particular field. The rising costs of medical care lead the manufacturers and buyers of medical instruments and pharmaceutical products to recognize the need to evaluate and compare the cost of investments and expenditures regarding the effects achieved. This surpasses the traditional criteria of efficacy and safety valid before the advent of pharmacoeconomics in investigation, registration, financing, prescribing and utilization of drugs.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.