Healthy Skepticism Library item: 10508
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Toop L, Richards D, Dowell T.
The leadership role of general practice in public health: advocating a ban of direct-to-consumer advertising of prescription drugs in New Zealand; 'Possums in the headlights?'.
British Journal of General Practice 2003; 53:(489):342-345
http://www.ingentaconnect.com/content/rcgp/bjgp/2003/00000053/00000489;jsessionid=1dei97cpjj6ai.henrietta?
Keywords:
Advertising/legislation & jurisprudence*
Attitude of Health Personnel
Cost-Benefit Analysis
Drug Industry/economics
Drug Industry/legislation & jurisprudence*
Family Practice*
Humans
Leadership*
New Zealand
Patient Participation
Physician's Role*
Prescriptions, Drug*
Public Health/standards
United States
