Healthy Skepticism Library item: 10466

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Oliver JJ, Maxwell SR.
Journals should select drug advertisements more carefully.
BMJ 2003 May 31; 326:(7400):1211
http://www.bmj.com/cgi/content/full/326/7400/1211

Keywords:
Advertising* Amlodipine/economics* Antihypertensive Agents/economics* Drug Costs Drug Industry Great Britain Humans Hypertension/drug therapy* Periodicals

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.