Healthy Skepticism Library item: 10423

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Seligman PJ.
'Dear doctor....' - Evaluating the impact of risk communication efforts
Pharmacoepidemiology and Drug Safety 2003; 12:(4):291-293

Keywords:
Communication* Drug Monitoring* Drug Therapy/adverse effects* Humans Physician's Role* United States United States Food and Drug Administration*

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963