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Healthy Skepticism Library item: 10320

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hunter DJ.
Why are so many doctors politically illiterate?
BMJ 2007 May 12; 334:(7601):1007
http://www.bmj.com/cgi/content/full/334/7601/1007


Abstract:

Julian Tudor Hart’s latest book hauls New Labour’s NHS reforms over the coals and laments the fact that so few doctors have the heart to fight back

Any reader who needs reminding of why the NHS was established should immediately seek out this book. Those familiar with Julian Tudor Hart’s work will know him to be a passionate believer in the enduring values and principles of the NHS, which he calls a “gift economy.” In this book he takes government to task for embracing wholesale the “marketisation” of health care and for dismantling a unique public service. His critique is wide ranging and questions whether political parties in contemporary life are any longer capable of providing leadership towards a future that does not entail the subordination of public services to global markets and rapacious multinational companies.

Tudor Hart’s purpose in writing the book is to provide a big picture for students of health and health care, so that they may appreciate the wider context in which they work. What he really wants to achieve is an end . . .

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963