Healthy Skepticism Library item: 10295

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gomes ML.
[Selling health! A new look at old-time pharmacy almanacs].
Hist Cienc Saude Manguinhos 2006 Oct-Dec; 13:(4):1007-18
http://www.ncbi.nlm.nih.gov/sites/entrez?Db=pubmed&Cmd=ShowDetailView&TermToSearch=17533733

Abstract:

Offering images of pharmaceutical products and marketing strategies, pharmacy almanacs are a valuable source when researching the history of medications. The article analyzes the idea of science that was presented in these almanacs and demonstrates how this research source is pertinent to the history both of science and of advertising in Brazil.

Keywords:
Publication Types: English Abstract PMID: 17533733 [PubMed - in process]

Notes:

Portuguese.