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Healthy Skepticism Library item: 10270

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Harada K, Yamazaki S, Arakawa M, Fujimura A.
Survey of the attitudes of pharmacists and medical reprsentative toward drug interactions in daily practice
Japanese Journal of Clinical Pharmacology and Therapeutics 1999; 30:(6):783-791


Abstract:

Using a questionnaire, we investigated the attitudes of pharmacists and medical representatives (MRs) towards drug interactions in daily practice. We received replies from pharmacists of 79 pharmacies and MRs of 27 pharmaceutical companies. The following results were obtained: 1) It is not rare for pharmacists to actually encounter prescriptions that can cause harmful drug interactions in daily practice. 2) However, 44% of the pharmacists have not decided precisely how to handle with such prescriptions. 3) Of the pharmacists, 44% give information about drug interactions to physicians. 4) About 70% of the MRs give more information about drug interactions to physicians and pharmacists than before. 5) About 60% of the pharmaceutical companies have prepared booklets or leaflets about drug interactions, however, there is still need for improvement of the contents. These results indicate that it is necessary for pharmacists, and pharmaceutical companies and their MRs to provide physicians with more and better information about drug interactions and to take concrete measures to cope with the prescriptions that can cause harmful drug interactions in daily practice.

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.