Healthy Skepticism Library item: 10154

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Preston N.
AstraZeneca culls marketing jobs
mad.co.uk 2007 May 21
http://www.mad.co.uk/Logon/ArticleLogon.aspx?uiArticleID=6e05a9a8-617a-47e7-92a5-dcf6a104dd30&uiNavigationItemID=&uiPageID=8453a00f-9d1a-404a-beda-339905b6b8b4&PipelinedPage=/Main/News/Articlex/6e05a9a8617a47e792a5dcf6a104dd30/AstraZeneca-culls-marketing-jobs.html&PipelinedQueryString=uiArticleID%3d6e05a9a8-617a-47e7-92a5-dcf6a104dd30%26uiNavigationItemID%3dd8f9fd23-813a-47b2-9696-31d9ca23a265%26

Abstract:

Drug manufacturer AstraZeneca has confirmed that it plans to restructure its marketing team by chopping 300 permanents jobs.

The announcement comes as AstraZeneca looks to appoint a lead digital agency to handle its online business across its entire portfolio of UK products as its looks to consolidate …