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Healthy Skepticism Library item: 10151

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Glaxo cervical cancer shot approved in Australia
Reuters 2007 May 21
http://investing.reuters.co.uk/news/articleinvesting.aspx?type=allBreakingNews&storyID=2007-05-21T074146Z_01_L21497788_RTRIDST_0_GLAXO-CERVARIX-UPDATE-1.XML


Full text:

LONDON, May 21 (Reuters) – GlaxoSmithKline Plc said on Monday that Australia had become the first major country to approve its new cervical cancer vaccine, Cervarix.

Europe’s biggest drugmaker said Cervarix, one of its biggest new drug hopes, had been approved for use in women aged 10 to 45 years old.

Glaxo expects to launch Cervarix in Europe later this year but it may not get to market in the United States before 2008.

Cervarix will compete with Merck & Co. Inc.‘s Gardasil, which is already widely available worldwide. Despite that lag Glaxo is confident Cervarix can still carve out a substantial business, especially in treating older women.

Both vaccines protect against cancer-causing strains of the sexually transmitted human papillomavirus (HPV). They are expected to create a multibillion-dollar market, although most analysts think Merck’s first-mover advantage will win it the lion’s share.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.