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Healthy Skepticism Library item: 10060

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mathieu J, Ahearne M, Taylor SR.
A longitudinal cross-level model of leader and salesperson influences on sales force technology use and performance.
J Appl Psychol 2007 Mar; 92:(2):528-37
http://content2.apa.org/journals/apl/92/2/528


Abstract:

The authors examined the influence of the introduction of a new suite of technology tools on the performance of 592 salespersons. They hypothesized that the salespersons’ work experience would have a negative effect on their technology self-efficacy, which in turn would relate positively to their use of technology. Sales performance was hypothesized to be positively related to both past performance and the use of new technology tools. Further, the authors hypothesized that leaders’ commitment to sales technology would enhance salespersons’ technology self-efficacy and usage, and leaders’ empowering behaviors would influence salespersons’ technology self-efficacy and moderate the individual-level relationships. Hierarchical linear modeling analyses confirmed all of the hypothesized individual-level relationships and most of the cross-level relationships stemming from average leader behaviors. In particular, empowering leadership exhibited multiple cross-level interactions, as anticipated. Results are discussed in terms of the importance of social-psychological factors related to the success of sales force technology interventions. © 2007 APA, all rights reserved.

Keywords:
MeSH Terms: Adult Commerce*/instrumentation Commerce*/standards Commerce*/statistics & numerical data Drug Industry/instrumentation* Employee Performance Appraisal* Female Follow-Up Studies Humans Leadership* Male Middle Aged Technology/instrumentation*

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
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