Healthy Skepticism Library item: 10054

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Davis JJ.
Consumers' preferences for the communication of risk information in drug advertising.
Health Aff (Millwood) 2007 May-Jun; 26:(3):863-70
http://content.healthaffairs.org/cgi/content/full/26/3/863

Abstract:

Research was conducted to identify consumers’ preferences regarding the form, content, and placement of drug side-effect information in direct-to-consumer (DTC) advertising. Specific questions explored preferences for the presence or absence of numeric information, the use of placebo and discontinuation groups as a context for understanding drug risk, the sequence in which side effects are presented, and the placement of side-effect statements on DTC Web sites. Consumers prefer detailed, readily accessible risk information—preferences that are a major departure from current advertiser practices and from what current and proposed Food and Drug Administration (FDA) regulations require.

Keywords:
Adult Advertising/legislation & jurisprudence Advertising/methods* Communication Consumer Satisfaction/statistics & numerical data* Drug Industry/methods* Drug Therapy/adverse effects* Female Health Care Surveys Health Knowledge, Attitudes, Practice Humans Male Middle Aged Risk Assessment/methods United States