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Healthy Skepticism Library item: 10048

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Sokol DK.
Can deceiving patients be morally acceptable?
BMJ 2007 May 12; 334:(7601):984
http://www.bmj.com/cgi/content/full/334/7601/984


Abstract:

Daniel K Sokol argues that on rare occasions benignly deceiving patients can be morally acceptable, and he has devised a decision checklist to help doctors facing such a dilemma

Nearly all doctors, at some time, will question the wisdom of telling a grim truth to a patient. To help doctors resolve such dilemmas, I have developed a “deception flowchart.” By providing a sequence of questions and a checklist of relevant moral considerations, the flowchart might help the ethically sensitive doctor make a more informed decision about when to over-ride the duty to be honest. It might also be useful to teachers of medical ethics, who can use it to illustrate the complexity of this puzzling area of medicine.

The ongoing deception debate
It is a truth universally acknowledged that ethical doctors will not intentionally deceive their patients. The American Medical Association states: “A physician shall . . . be honest in all professional interactions, and strive to report physicians . . . engaging in fraud or deception, to appropriate entities.“1

Similar injunctions are offered by the World Medical Association and the United . . .

Case study: the unhopeful anaesthetist
Brief flowchart analysis

The deception flowchart

SUMMARY POINTS

Navigating the flowchart

Moral safety checks

Value of the flowchart

Sources and selection criteria

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.