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Healthy Skepticism Library item: 10016

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Strauss JF 3rd, Chaudhuri G.
The accelerated pace of pharma abandonment of research and development in family planning and fertility: will reproductive health technology be frozen in time?
Fertil Steril 2007 Apr; 87:(4):717-8
http://linkinghub.elsevier.com/retrieve/pii/S0015-0282(06)04382-2


Abstract:

No abstract available.

Keywords:
Publication Types: Editorial MeSH Terms: Drug Design Drug Industry* Family Planning Services/methods* Female Humans Infertility/therapy* Male Reproductive Techniques* Research

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963