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Healthy Skepticism Library item: 10008

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Schwartz MB, Brownell KD.
Actions necessary to prevent childhood obesity: creating the climate for change.
J Law Med Ethics 2007 Spr; 35:(1):78-89
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1748-720X.2007.00114.x


Abstract:

Childhood obesity has become a public health epidemic, and currently a battle exists over how to frame and address this problem. This paper explores how public policy approaches can be employed to address obesity. We present the argument that obesity should be viewed as the consequence of a “toxic environment” rather than the result of the population failing to take enough “personal responsibility.” In order to make progress in decreasing the prevalence of obesity, we must shift our view of obesity away from the medical model (which focuses on the individual) to a public health model (which focuses on the population). At the same time, we must be sensitive to the problem of weight bias. Potential obstacles to taking a public policy approach are identified, as well as suggestions on how to overcome them.

Keywords:
Publication Types: Review MeSH Terms: Adolescent Advertising Child Environmental Exposure/adverse effects* Food Habits* Food Preferences* Humans Obesity/etiology Obesity/prevention & control* Obesity/psychology Public Health/trends* United States/epidemiology

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963