Healthy Skepticism International News
August 2002
AN UNHEALTHY ALLIANCE: A discourse analytic study of General Practitioners and Pharmaceutical…
August - October 2002 Vol 20 No 8-10
AN UNHEALTHY ALLIANCE:
A discourse analytic study of General Practitioners and Pharmaceutical Representatives, Gifts and Samples
TABLE OF CONTENTS
ABSTRACT iv
DECLARATION vi
ACKNOWLEDGEMENTS vii
CHAPTER ONE: INTRODUCTION 1 Pharmaceutical Promotion
1.1.1. General Overview
1.1.2. The Influence of Pharmaceutical Promotion on Prescribing
1.2 Medical Ethics
1.3 Ethical Dilemmas
2.1 Discourse Analysis
2.2 Collection of Data
2.3 Analysis Procedure
2.4 Methodological Issues
2.5 Analysis Outline
CHAPTER THREE: ANALYSIS AND DISCUSSION 30
3.1 The ‘Business’ Repertoire
3.2 The ‘Information/Knowledge’ Repertoire
REFERENCES 59
APPENDICES: 67
A: Information Letter
B: Consent Form
C: Focus Group Information Sheet
D: Focus Group Questions and Issue Statements
E: Transcript Notation
F: MaLAM
G: AMA Position Statement: Code of Ethics
H: ‘Business’ Repertoire Extracts
I: ‘Information/Knowledge’ Repertoire Extracts
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