Healthy Skepticism Library item: 9541

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Madhaven S.
On-going dilemma of direct to consumer advertising of Rx drugs
W Va Pharm 1989 Mar; 13:8-10

Abstract:

The controversies surrounding the issues of whether pharmaceutical industry should advertise prescription drugs directly to consumers are described.