Healthy Skepticism Library item: 9538

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cramer PK.
States' substitution laws squeeze industry innovators
Pharmaceutical Executive 1989 Apr; 9:74, 76, 78, 80

Abstract:

The effects of state legislation on generic substitution trends in relation to physician prescribing and pharmacy dispensing are described and methods for pharmaceutical industry marketers to monitor these trends are discussed.

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.