Healthy Skepticism Library item: 9532
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
McLeod DC.
Nonprescription drug approval: therapeutic strategy or marketing decision?
DICP 1989 Jul-Aug; 23:(7-8):606-9
Abstract:
The need for professional, unbiased guidance in determining which drugs should be classified as over-the-counter products is discussed; current efforts by pharmaceutical industry marketing departments in establishing OTC criteria are critiqued. It is suggested that an approval mechanism similar to the U.S. Pharmacopeial Convention be implemented to select OTC products.
Keywords:
Drugs, Non-Prescription*
Legislation, Drug/trends
Marketing of Health Services
Pharmacy/trends*
United States
