Healthy Skepticism Library item: 9527

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Levy RA, Smith DL.
Staying the course: refill reminders can boost sales
Pharmaceutical Executive 1989 Sep; 9:74, 76, 78

Abstract:

The need for pharmaceutical industry marketers to actively promote refill compliance and workable technological and educational means to improve refill behavior are discussed.