Healthy Skepticism Library item: 9517

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gagnon JP.
Defining and marketing value-added pharmacy services in a community pharmacy. Part 1
Pharmacy Times 1989 Aug; 55:61-62, 66-67

Abstract:

Personalized pharmacy service in the community pharmacy is discussed. Factors that affect personal service such as prescription volume and inflation, the dynamics of the marketplace and steps to initiate a value-added pharmacy services program, including identifying and selecting services, implementing, promoting and advertising services and obtaining feedback and fine-tuning these services, are described.