Healthy Skepticism Library item: 9514
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
What will influence the growth of OTC drug sales?
Pharmacy Times 1989 Mar; 55:82, 85-86
Abstract:
Factors influencing the growth of over-the-counter drug sales are discussed, including industry consolidation through mergers and acquisitions, numerous licensing, joint venture, and co-marketing agreements, a new wave of prescription-to-OTC switches, and more sophisticated customers with a growing interest in self-care.
