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Healthy Skepticism Library item: 9485

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Medicaid equal access: fast track legislative victory
National Association of Retail Druggists Journal 1990 Dec; 112:28-31


Abstract:

The Budget Reconciliation Act of 1991 that requires drug manufacturers to offer Medicaid programs equal access to drug prices and places a 4 yr moratorium on any efforts by the Department of Health and Human Services or states to reduce retail pharmacists’ reimbursement under Medicaid is discussed. The other provisions of the law concerning coverage of prescription drugs, restrictions and prior approval programs, drug utilization review, reimbursement and demonstration projects are described and a chronology of equal access legislative activities is included.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963