Healthy Skepticism Library item: 9481

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schwartz H.
Can detailing forces keep growing?
Pharmaceutical Executive 1990 Dec; 10:16, 18, 20

Abstract:

The prospects of detail forces, an important means of promotion and marketing in pharmaceutical industry, are discussed. The negative effects of brand name prescription drugs coming off patent, direct-to-consumer advertising and complaints about the cost and morality of pharmaceutical promotion, the positive effects of newly developed drugs and the belief that one-on-one promotion is the most effective marketing method available are outlined.