Healthy Skepticism Library item: 9459
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Dicello CA.
What pharmacy needs from industry to optimize pharmaceutical care
Pennsylvania Pharmacist 1991 May; 72:17-18
Abstract:
The present status of the partnership between pharmacy and pharmaceutical industry is discussed, including questionable areas such as pricing, mail order pharmacy distribution systems, credibility, the areas where the partnership is good and the advantages of developing a well structured public relations program to further a true partnership.