Healthy Skepticism Library item: 9443

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hesterlee EJ.
Marketing communications: your prescription for better business
Iowa Pharm J 1992 Feb; 47:20-21

Abstract:

Marketing techniques for community pharmacies are discussed. Marketing techniques, including the use of news media, special promotions, speeches, coupons, and in-store contests, are described.