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Healthy Skepticism Library item: 9438

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

FDA issues import alert against unapproved mail-order drugs.
Am J Hosp Pharm. 1992 May; 49:(5):1024


Abstract:

Actions of the Food and Drug Administration (FDA) to order that all unapproved prescription mail-order drugs manufactured and imported by 6 overseas companies be automatically detained are described. Many of these products are illegally advertised in periodicals and direct mail as less expensive, foreign versions of approved prescription drugs. These foreign versions of drug products may pose a risk to the patient’s health because of unknown quality and inadequate directions for use.

Keywords:
Advertising Drug Industry/standards* Humans Postal Service Prescriptions, Drug/standards* United States United States Food and Drug Administration*

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963