Healthy Skepticism Library item: 9428

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kier KL, Kucukarslan SN.
Direct-to-consumer advertising of prescription drugs: implications to pharmacy practice
Ohio Pharmacist 1992 Jan; 41:21, 24

Abstract:

An overview of the history of direct to consumer (DTC) advertising by the pharmaceutical industry is presented, including regulations for labeling and advertising, types of advertising, the demand for DTC advertising, and the reasons for opposition and support of this type of advertising.