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Healthy Skepticism Library item: 9423

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Friedman RB, Baum KL, Gable CB.
Rx to OTC conversions: role of epidemiology
Drug Information Journal 1992; 26:(2):149-154


Abstract:

A discussion is presented of the history of prescription to over-the-counter (OTC) switches, the perspectives of consumers, manufacturers, physicians, pharmacists, and the Food and Drug Administration toward these switches, and the role of epidemiology.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963