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Healthy Skepticism Library item: 9404

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Penick TM, Smith MC.
Content analysis of appeals used in advertising in the American Journal of Hospital Pharmacy in 1960, 1970, 1980, and 1990
ASHP Midyear Clinical Meeting 1992 Dec; 27:


Abstract:

This study focuses on the appeals used in advertising prescription drug products in the American Journal of Hospital Pharmacy in the years 1960, 1970, 1980, and 1990. Drug product advertisements are examined and classified according to the various appeals represented in order to relate the trends discovered to a regulatory and historical timeline describing the target audience.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.