Healthy Skepticism Library item: 9401

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

More awareness of free drug programs for indigent patients is needed, says Senate committee on aging
American Journal of Hospital Pharmacy 1992 Nov; 49:2646

Abstract:

A report by the U.S. Senate Special Committee on Aging, which found that pharmaceutical company programs that provide free prescription drugs to indigent patients need to be made more accessible through increased awareness of the programs among patients and modifications in the dispensing of drugs under these programs, is summarized. An address is provided where a directory of drug programs for indigent patients can be obtained.

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963