Healthy Skepticism Library item: 9397

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Blauvelt BM.
Challenges of OTC marketing in South Korea
Pharmaceutical Executive 1992 Sep; 12:70, 72, 74-75, 77-78, 80

Abstract:

A comprehensive analysis of business and marketing issues facing any company considering further investment in Korean over-the-counter drugs is presented. The effects of the present change from a dispensing to a prescribing market, the increasingly restrictive advertising environment, the cost of pharmacy promotion, the impact of national health insurance on pharmacy sales, and the attitudes of Korean versus foreign companies toward being in the pharmacy market are discussed.